Wendy Cohen Realty

As a market newcomer, Wendy Cohen Realty needed a memorable, trustworthy look that would stand out on busy neighborhood streets and in print. Logo & Color Palette: A streamlined home‐and‐roof lettermark monogram for instant recognition Palette: -Bold Red for high-impact visibility (as seen on the sign) -Charcoal Black base for contrast and legibility -Bright White text for clarity on both red and black fields -Accent Gold detailing on premium collateral (business card foil) Signage Full-bleed red panel with white wordmark and monogram Black footer bar with slogan and contact number in white Collateral Business Cards: Black-ground cards with gold-foil mark and white reverse side for contact details Results: – Launch Impact: Eye-catching sign drove immediate walk-by inquiries – Brand Recall: Clients noted the bold red-and-black look as “professional and approachable”